Christine Yoo Design

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	<title>Christine Yoo Design</title>
	<link>https://chriscyoo.com</link>
	<description>Christine Yoo Design</description>
	<pubDate>Tue, 31 Oct 2023 23:08:14 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://chriscyoo.com/Home</link>

		<pubDate>Mon, 28 Feb 2022 00:39:08 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

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		<title>Curated Projects</title>
				
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		<pubDate>Mon, 03 Jan 2022 07:32:06 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

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	design system
Intuit Confirmations PatternCut the noise, create a framework
	

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	REDESIGN
QuickBooks WorkflowsAutomating accounting processes made visually sound

	
	&#60;img width="3697" height="3176" width_o="3697" height_o="3176" data-src="https://freight.cargo.site/t/original/i/ec3b11ca02a73dc7cfde0db8e4fa23c07dbfb37da01abd07d2ee259dcab5f30c/Content-Style-GuideContent-Design---Content-Style-Guide.png" data-mid="139116304" border="0"  src="https://freight.cargo.site/w/1000/i/ec3b11ca02a73dc7cfde0db8e4fa23c07dbfb37da01abd07d2ee259dcab5f30c/Content-Style-GuideContent-Design---Content-Style-Guide.png" /&#62;
	design system
IHM Content Style GuideA compass pointing to true north for the wild wild west (of writing)
	

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	redesignIgniting Hope AcademyHome-base for all things Backlund workshops 
	
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		<title>Etc.</title>
				
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		<pubDate>Mon, 03 Jan 2022 23:18:30 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

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		<title>QuickBooks Workflows</title>
				
		<link>https://chriscyoo.com/QuickBooks-Workflows</link>

		<pubDate>Tue, 31 Oct 2023 23:08:14 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

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reDESIGNQuickBooks Workflows
Visual BuilderAutomating accounting processes made visually sound

&#60;img width="592" height="508" width_o="592" height_o="508" data-src="https://freight.cargo.site/t/original/i/ef48e6aade1675741879615a05d42ea1a81f1f7bb6d250240bb3082064e6554e/workflows-vb.gif" data-mid="195733966" border="0"  src="https://freight.cargo.site/w/592/i/ef48e6aade1675741879615a05d42ea1a81f1f7bb6d250240bb3082064e6554e/workflows-vb.gif" /&#62;


ROLEcontent designer
TEAMProduct design: Yash Gholap&#38;nbsp;PM: Swapnil Mundada, Rishabh Surana
Engineering: Nivedita Nayak, Harsh Madhogaria, Sandeep Gupta, Santosh Katta,&#38;nbsp;Shyam Tripathy, Rohit Kumar
Analytics: Eric Ayala&#38;nbsp;
Product Marketing: Elisa Stern


	The sitchWorkflows, a tool that lets you automate actions in QuickBooks, hit a wall. Great reception, but 2 years post-launch, user needs evolved.&#38;nbsp;
Time for a revamp.


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  
	
	The final product
	

	&#60;img width="1298" height="808" width_o="1298" height_o="808" data-src="https://freight.cargo.site/t/original/i/ecef41e85b5ef712e6609855cd86e1f7fdf263b03d74bc55d6f6b39ba7a451c0/Workflow-preview.gif" data-mid="195722571" border="0"  src="https://freight.cargo.site/w/1000/i/ecef41e85b5ef712e6609855cd86e1f7fdf263b03d74bc55d6f6b39ba7a451c0/Workflow-preview.gif" /&#62;
	

	I got to work closely with the talented Principal Product Designer Yash Gholap to create a seamless experience.

&#38;nbsp;


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TL;WR (too long; won’t read)Welcome to a speedy recap of our design process.A detailed context galore is available in interview rooms.


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State of things in the wonderful world of workflows
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Goals of this redesign&#38;nbsp;


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Features
	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8049e77ecc5e245e2e0321c75286f344b46500eb03b4521bf5bb562c8c544cb0/4.png" data-mid="195806847" border="0"  src="https://freight.cargo.site/w/1000/i/8049e77ecc5e245e2e0321c75286f344b46500eb03b4521bf5bb562c8c544cb0/4.png" /&#62;
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A place to share the goods

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	Scorecard metrics

1,200+ customers have created multi-conditional workflows since the launch of visual builder.


Most of the customers have 4 approval nodes enabled, with a max of 24.&#38;nbsp;


It takes around 5 minutes on average to create approval workflows, giving us a usability score of 6.1 out of 7.
On average, visual builder helps save a company around 1 hour each day.


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	<item>
		<title>confirmations pattern</title>
				
		<link>https://chriscyoo.com/confirmations-pattern</link>

		<pubDate>Thu, 26 Oct 2023 04:18:31 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

		<guid isPermaLink="true">https://chriscyoo.com/confirmations-pattern</guid>

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CONTENT DESIGNIntuit Confirmations Pattern
Creating a framework for the Intuit Content Design System&#60;img width="714" height="600" width_o="714" height_o="600" data-src="https://freight.cargo.site/t/original/i/cd538a6ea8426c9e4bab15a492c36014f6f8aaa2c4e57bb8287e066457c13062/confirmation.png" data-mid="194994162" border="0" data-scale="93" src="https://freight.cargo.site/w/714/i/cd538a6ea8426c9e4bab15a492c36014f6f8aaa2c4e57bb8287e066457c13062/confirmation.png" /&#62;
	
	the challengeHow it all began
The Misadventures of Misleading Confirmations, the story of how a problem caught Scott Joaquim (brilliant senior content designer)’s eye and the solution we concocted to combat it...
 

&#60;img width="545" height="370" width_o="545" height_o="370" data-src="https://freight.cargo.site/t/original/i/e0a52ee9c3a064cbedd695384a34cb778e982c1fbd3d9f87f6dfa1287ad4f7cc/Delete-confirm.png" data-mid="194994198" border="0" data-scale="100" src="https://freight.cargo.site/w/545/i/e0a52ee9c3a064cbedd695384a34cb778e982c1fbd3d9f87f6dfa1287ad4f7cc/Delete-confirm.png" /&#62;
	
	
Delete… Toby?! Surely Intuit can’t be condoning cancel culture, especially not in the context of employees at a workplace.
We came, we saw, and we were undone. Apparently, confirmation dialogs across Intuit products were collected from the ends of the earth–eclectic at best, befuddling at worst. Language and looks alike came in all shapes and sizes.
	

&#60;img width="1728" height="1117" width_o="1728" height_o="1117" data-src="https://freight.cargo.site/t/original/i/8440fa2c8b82d27771789fab9a55622c0783fe8135def619c0b4210698ac93e6/modal-dialogs.png" data-mid="195353193" border="0"  src="https://freight.cargo.site/w/1000/i/8440fa2c8b82d27771789fab9a55622c0783fe8135def619c0b4210698ac93e6/modal-dialogs.png" /&#62;


	Enough inconsistency! We set out to establish standards and add a pattern to the design system.


	Process1. Audit
Scott and I flipped through Intuit products, looking them up and down, starting with QuickBooks, then moving on to Mailchimp, Mint, and TurboTax. Click on stuff, trigger confirmations, take screenshots and add them to the library.
2. ResearchNo need to reinvent the wheel here. We studied content style guides across the industry.
	
&#60;img width="2527" height="270" width_o="2527" height_o="270" data-src="https://freight.cargo.site/t/original/i/3b0cb23422d3afc21cc615c0a105d4c3cabd35e0172faa7e3d1ae2e95608b85d/research.png" data-mid="195090064" border="0"  src="https://freight.cargo.site/w/1000/i/3b0cb23422d3afc21cc615c0a105d4c3cabd35e0172faa7e3d1ae2e95608b85d/research.png" /&#62;
	
	 3. Proposal to Style Council

Thanks to Content Architect Sarah Mohs and squad, Intuit’s procedure for amending the style guide is a smooth process. First up: submit a proposal.4. Rounds of editsShout out to our content design team for their valuable feedback. Incorporate, iterate, and smooth out the rough edges.&#38;nbsp;5. Meet with Style Council The guardians of the content design system, representing all corners of the Intuit-sphere, judged our final draft.
Voilà6. The finished product
The guardians then let it all go live at contentdesign.intuit.com.&#38;nbsp;
	
&#60;img width="2688" height="1308" width_o="2688" height_o="1308" data-src="https://freight.cargo.site/t/original/i/e13f341aec686c208e753951a31325a5f0c26a72072645b3285e965b921e61d8/Content-guideline-published.gif" data-mid="195354195" border="0"  src="https://freight.cargo.site/w/1000/i/e13f341aec686c208e753951a31325a5f0c26a72072645b3285e965b921e61d8/Content-guideline-published.gif" /&#62;
	
	
Done and delivered7.&#38;nbsp; Socialized to partnersThe aftermath of publishing includes evagelism, of course. I workshopped with the QuickBooks Advanced product designers on figjam, part “step into the shoes of your crossfunctional partner,” part test to see how well these guidelines fly even outside the safety of content walls. 8. Clean sweep opportunityLo and behold, a few months later, Fix-It Day (our org’s quarterly event for engineers to tackle low-hanging fruit) popped up themed “user control.” We couldn’t have asked for a more perfect platform to pitch our newly published guidelines. 

&#60;img width="1534" height="744" width_o="1534" height_o="744" data-src="https://freight.cargo.site/t/original/i/116c9fe259949c8c2784231c2d86c4991c15668f6444754cd3159c5672db367d/Fix-it-Day-deck.png" data-mid="195345038" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/116c9fe259949c8c2784231c2d86c4991c15668f6444754cd3159c5672db367d/Fix-it-Day-deck.png" /&#62;
Mission: distill word-heavy framework for content designers down to 2 grokkable slides for a non-writer audience.&#38;nbsp;
	

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		<title>content style guide</title>
				
		<link>https://chriscyoo.com/content-style-guide-1</link>

		<pubDate>Tue, 12 Apr 2022 11:25:41 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

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Content design
IHM Content Style GuideA compass pointing to true north 
for the wild, wild west (of writing)


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f1b16ebd2f80965381a240392dd205a13263aa452c4cfc80679b4aebe59e154/6.-Voice-Attributes-2.png" data-mid="139421077" border="0"  src="https://freight.cargo.site/w/1000/i/1f1b16ebd2f80965381a240392dd205a13263aa452c4cfc80679b4aebe59e154/6.-Voice-Attributes-2.png" /&#62;

	
&#60;img width="2480" height="1192" width_o="2480" height_o="1192" data-src="https://freight.cargo.site/t/original/i/c8fa05e92e8baf26052d7923a7cc8f1595ec7e6bbe4355d7dfd46cf1a84298f5/Script-opening-1.png" data-mid="139421460" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/c8fa05e92e8baf26052d7923a7cc8f1595ec7e6bbe4355d7dfd46cf1a84298f5/Script-opening-1.png" /&#62;


	A true storyPeel back the playful playwriting, and we have a real life story that transpired in Redding, California.&#38;nbsp;
surrounded by potential
With no one heading up content, Igniting Hope Ministries sounded like 100 voices speaking however they wished. No rules, no policies, no guidance.&#38;nbsp;
One of my first priorities crystalized itself: create a content-first culture. 
DISCOVER - DEFINE -&#38;nbsp;DEvelop -&#38;nbsp;DEliver
Process Overview
DISCOVERUser interviews with team membersMeet with stakeholders / founders
Content audit

DEFINEGoals

DEvelopCreate style guide
DEliverImplement via workshops &#38;amp; office hoursdiscover
Lean in to understandTo identify opportunities, I looked inward (staff interviews, content audit) and outward (competitor benchmarking).&#38;nbsp;

To understand the team’s pain points and needs, I asked the team questions about their experience with writing content.&#38;nbsp;


Interview insights


Everyone writes. A small but mighty team meant 0 dedicated writers. Every member is tasked with writing, be it emails, main website, or documents.&#38;nbsp;
Most don’t enjoy writing. The majority felt ill-equipped to write, a few felt nervous, and others expressed anxiety attached to communicating via the written word.
Hand-me-down content. Marketing, admin, and engineers alike looked at previous emails and landing pages to copy from. There was no standard to follow; just mimic something that was shipped before, inheriting a wide range of content styles.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2f64207bcce18fca8bcc9dc5dca82d9c73b861f30c7bbe9e29eaf286f63b47e/1.-Cover.png" data-mid="139421072" border="0"  src="https://freight.cargo.site/w/1000/i/f2f64207bcce18fca8bcc9dc5dca82d9c73b861f30c7bbe9e29eaf286f63b47e/1.-Cover.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09749dcfb70c0de5a46cdf823657e328d2064a94985fc9d66840ecdf4fb82085/2.-Welcome.png" data-mid="139421073" border="0"  src="https://freight.cargo.site/w/1000/i/09749dcfb70c0de5a46cdf823657e328d2064a94985fc9d66840ecdf4fb82085/2.-Welcome.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2b6bb5c560e7a9c20e5bdbb33672d7b3ab4464e559cc8426872774fba5382a6/3.-First.png" data-mid="139421074" border="0"  src="https://freight.cargo.site/w/1000/i/f2b6bb5c560e7a9c20e5bdbb33672d7b3ab4464e559cc8426872774fba5382a6/3.-First.png" /&#62;


	Strategy
Instill confidenceInsights from interviews made it loud and clear: fear, doubt, and imposter syndrome plagued our team, lying to them about their writing skills.&#38;nbsp;
To combat this, I started off the guide with strategic encouragement. If what we do flows from who we are, we need to start calling ourselves writers.&#38;nbsp;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2c1657640e2c75c352c02c1133ecec5b5074ae8a3e963a7ae6d36fe878d72ac/4.-Voice---Tone.png" data-mid="139421075" border="0"  src="https://freight.cargo.site/w/1000/i/e2c1657640e2c75c352c02c1133ecec5b5074ae8a3e963a7ae6d36fe878d72ac/4.-Voice---Tone.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7516525b3d0a29662c6dd4c29e4380716cdc4f187d0750e0ac1e08228dcf9b1/5.-Voice-Attributes.png" data-mid="139421076" border="0"  src="https://freight.cargo.site/w/1000/i/f7516525b3d0a29662c6dd4c29e4380716cdc4f187d0750e0ac1e08228dcf9b1/5.-Voice-Attributes.png" /&#62;

	
	I dove into all things written by IHM to see where we stand.

Content audit findingsinconsistency throughout in tone and voice&#38;nbsp;lack of information architecture&#38;nbsp;incorrect grammar and punctuation&#38;nbsp;various kinds of English, depending on the writer&#38;nbsp;copy is too lengthy&#38;nbsp;overuse of favorite words (amazing, awesome, very, exciting)
	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f1b16ebd2f80965381a240392dd205a13263aa452c4cfc80679b4aebe59e154/6.-Voice-Attributes-2.png" data-mid="139421077" border="0"  src="https://freight.cargo.site/w/1000/i/1f1b16ebd2f80965381a240392dd205a13263aa452c4cfc80679b4aebe59e154/6.-Voice-Attributes-2.png" /&#62;
	
	For a competitor benchmarking of sorts, I drew inspiration from MailChimp, Shopify, and 18F.
	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee5837dea00b5a6420fd3f33e6e7e6b131e181f7ea98d6acf227763de94753b6/7.-Tone.png" data-mid="139421078" border="0"  src="https://freight.cargo.site/w/1000/i/ee5837dea00b5a6420fd3f33e6e7e6b131e181f7ea98d6acf227763de94753b6/7.-Tone.png" /&#62;
	
	
define
How might we
set a writing standard that is easy to follow?&#38;nbsp;
Goals &#38;amp; Constraints
give direction for content messaging
must be easily passed down to next year's team (yearly turnover of interns and volunteers)
educate "non-writers" and non-native English speakers while empowering them in their ability to communicate in written English
streamline English from the variety (South African, British, Australian, etc.) spoken amongst staff


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/316601168fbef92a921a0c490eee263e3466ae7d84c074aa728cb92af3ab7776/8.-Grammar---Mechanics.png" data-mid="139421079" border="0"  src="https://freight.cargo.site/w/1000/i/316601168fbef92a921a0c490eee263e3466ae7d84c074aa728cb92af3ab7776/8.-Grammar---Mechanics.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a86b996c2656cb6e331ca59cd19aab9a9fefaa44da67f8e6152cae82d461f25a/9.-Grammar---Mechanics.png" data-mid="139421080" border="0"  src="https://freight.cargo.site/w/1000/i/a86b996c2656cb6e331ca59cd19aab9a9fefaa44da67f8e6152cae82d461f25a/9.-Grammar---Mechanics.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf874ff51ff945a951bd41164d02ca2d7b9c89fc73b0681d006a7a162e9369c0/10.-Grammar---Mechanics.png" data-mid="139421081" border="0"  src="https://freight.cargo.site/w/1000/i/bf874ff51ff945a951bd41164d02ca2d7b9c89fc73b0681d006a7a162e9369c0/10.-Grammar---Mechanics.png" /&#62;
	
	develop
Iterate, over and overThe beauty of creating for your own team is getting to interact with them in real-time dialogue throughout the process, build relationships, and truly understand each human more. 
After creating a low fidelity style guide, I could test it, ask questions, and make improvements. Rinse and repeat. 


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/944ca08aaa16b772e12d304f2eae9f4a6a01911c7aebf0a23705199cbfdab627/11.-Content-Strategy-Principles.png" data-mid="139421082" border="0"  src="https://freight.cargo.site/w/1000/i/944ca08aaa16b772e12d304f2eae9f4a6a01911c7aebf0a23705199cbfdab627/11.-Content-Strategy-Principles.png" /&#62;


	DEliver
EvangelizeSimply hitting “send” on an email with a PDF attachment or Figma prototype link would not get us very far. Who’s going to read it all the way through?&#38;nbsp;

To drive impact, I opted for a more engaging route. After getting buy-in from the top, we made space for conversations and teaching moments in presentations, workshops, and office hours.&#38;nbsp;
resultsClosing time
Defining moment for brand voice -- a unified brand voice for all touchpoints. The style guide also came at the perfect time, right before new products began to be built out and a revamping of the main website.Clarity up, confusion down -- customer service received fewer emails. Empowered writers -- team members gave a thumbs up to the helpful guide and reported an increased confidence even in their own personal writing.&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Mind Renewal</title>
				
		<link>https://chriscyoo.com/Mind-Renewal</link>

		<pubDate>Mon, 22 Nov 2021 05:40:27 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

		<guid isPermaLink="true">https://chriscyoo.com/Mind-Renewal</guid>

		<description>


content DesignMind Renewal
In-product copy
transforming out-of-product
experiences

&#60;img width="1126" height="1314" width_o="1126" height_o="1314" data-src="https://freight.cargo.site/t/original/i/ae58c597765128ed39cc1ae46f7338aecc4365e709e56e3361302eb5d4c49d8e/Push-NotificationsArtboard-2.png" data-mid="125288429" border="0"  src="https://freight.cargo.site/w/1000/i/ae58c597765128ed39cc1ae46f7338aecc4365e709e56e3361302eb5d4c49d8e/Push-NotificationsArtboard-2.png" /&#62;

My contributionsContent design
user research
ux design


	briefIgniting Hope’s collection of mind renewal teachings didn’t have a place to rest its (proverbial yet profound) head.Our mission? Create a home-base for all things mind renewal.&#38;nbsp;
Working closely with a PM and engineers, I set out to design *the place* people go to for mind renewal goals.&#38;nbsp;

	
	user&#38;nbsp;
Excited &#38;amp; eager, our users are ready to learn how to change thought patterns. They’re signing up for mind renewal, but need help to get acquainted with the process. &#38;nbsp;
&#60;img width="1088" height="692" width_o="1088" height_o="692" data-src="https://freight.cargo.site/t/original/i/659f8759c0fb6c9b375167747134781e73ca05b00bb974631d1a3279b7782281/User-Personas.png" data-mid="125285435" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/659f8759c0fb6c9b375167747134781e73ca05b00bb974631d1a3279b7782281/User-Personas.png" /&#62;
research findings
User interviews, surveys, and conversation mining informed us how this product can stand out.Make it easy to integrate practices into daily life.Provide more accessibility to foundations, principles, and guidelines (pulling up several websites is a hard no).strategy
The copy must maintain the uplifting brand voice of Igniting Hope. Every touchpoint is an opportunity to inspire and motivate.

style &#38;amp; tone

Written words must embody the voice of a&#38;nbsp;
&#38;nbsp; &#38;nbsp; * coach giving a locker room speech
&#38;nbsp; &#38;nbsp; * cheerleader / wingman boosting morale&#38;nbsp; &#38;nbsp; * “you-got-this” pep talk&#38;nbsp;


In-app copy

	
	sign up screen

&#60;img width="444" height="874" width_o="444" height_o="874" data-src="https://freight.cargo.site/t/original/i/aad11764b73294cabb53c8e44867f1d677a13121ca311fad776d925f87320c6f/Sign-Up-iteration.png" data-mid="126132957" border="0" alt="Before" data-caption="Before" src="https://freight.cargo.site/w/444/i/aad11764b73294cabb53c8e44867f1d677a13121ca311fad776d925f87320c6f/Sign-Up-iteration.png" /&#62;
&#60;img width="444" height="874" width_o="444" height_o="874" data-src="https://freight.cargo.site/t/original/i/bc01ab28c2476414361f32529cf4356d198b9ad33bd2f63b2fea5ddd521340b9/Sign-Up--Final.png" data-mid="126132956" border="0" alt="After" data-caption="After" src="https://freight.cargo.site/w/444/i/bc01ab28c2476414361f32529cf4356d198b9ad33bd2f63b2fea5ddd521340b9/Sign-Up--Final.png" /&#62;


User testing showed this pop culture reference got lost in translation. “I don’t know what ‘beam me up, Scotty’ means. Could be a man named Scott.” –User Who Shall Remain Nameless
Adieu, playfulness. Hello, making sense.&#38;nbsp;

In the final iteration, I trimmed down the word count to make the whole sign up process appear quick and easy.&#38;nbsp;
The result? A round of applause from users in the form of “simple and clear,” “easy to understand,” and “I get how I can skip this page and get to my free trial.”&#38;nbsp;
	

Iterations
“Should you choose to accept this challenge, you won’t be the same again. Do you accept?”&#38;nbsp;“You’ll never be the same after this. Should we get you started on a life-altering exercise?”

	
confirmation message&#60;img width="1438" height="976" width_o="1438" height_o="976" data-src="https://freight.cargo.site/t/original/i/7a7b12f794ca5d2556478847ddc0b4ec443a7c9072e8bc41af3ac51d96d84128/CTA.png" data-mid="125298335" border="0"  src="https://freight.cargo.site/w/1000/i/7a7b12f794ca5d2556478847ddc0b4ec443a7c9072e8bc41af3ac51d96d84128/CTA.png" /&#62;

	I incorporated Igniting Hope catch phrases (“never be the same”) to invoke familiarity with the brand.&#38;nbsp;
Button text must nudge user toward buy-in for the workout, or let them have space to decline. Never pushy, judgmental, or cold.&#38;nbsp;


	PUSH NOTIFICATIONS
What if every notification can impart encouragement? Instead of a reminder to do something, we show up with a quick burst of “you can do it!” energy.&#38;nbsp;

&#60;img width="1126" height="1314" width_o="1126" height_o="1314" data-src="https://freight.cargo.site/t/original/i/ae58c597765128ed39cc1ae46f7338aecc4365e709e56e3361302eb5d4c49d8e/Push-NotificationsArtboard-2.png" data-mid="125288429" border="0"  src="https://freight.cargo.site/w/1000/i/ae58c597765128ed39cc1ae46f7338aecc4365e709e56e3361302eb5d4c49d8e/Push-NotificationsArtboard-2.png" /&#62;
I also drafted notifications that remind, teach, and ingrain mind renewal practices.&#38;nbsp;
&#60;img width="1126" height="874" width_o="1126" height_o="874" data-src="https://freight.cargo.site/t/original/i/c3dfd1ddc63067d7ba6786615b655e9e2d06e17349d226d4046a2a659dae81e9/Push-NotificationsArtboard-3.png" data-mid="125288433" border="0"  src="https://freight.cargo.site/w/1000/i/c3dfd1ddc63067d7ba6786615b655e9e2d06e17349d226d4046a2a659dae81e9/Push-NotificationsArtboard-3.png" /&#62;

	
Pop up to lift up.&#38;nbsp;
How might we craft notifications to make our users feel blessed?In the middle of a busy day of work, family, and juggling multiple responsibilities, the last thing our users need is shame and guilt telling them how little they have worked out.&#38;nbsp;


	CTA / ERROR MESSAGEStraightforward but empathetic, the message is clear: sorry what you want is not available, but we’re here to help you find another option.&#38;nbsp;

&#60;img width="1433" height="1138" width_o="1433" height_o="1138" data-src="https://freight.cargo.site/t/original/i/e618c4d5fe5134ee2fed3ab36afd0529794be8c9239b8cb105202462a79d4789/Error-message.png" data-mid="125286768" border="0"  src="https://freight.cargo.site/w/1000/i/e618c4d5fe5134ee2fed3ab36afd0529794be8c9239b8cb105202462a79d4789/Error-message.png" /&#62;

Feature Name
Rather than the traditional “reminder” or “alarm” which feel automated, I chose “Remind Me” and “Nudge Me @” to create a sense of closeness to the user. 

&#60;img width="1271" height="874" width_o="1271" height_o="874" data-src="https://freight.cargo.site/t/original/i/e7178299868a7ba9956d171f78090eabc7e2dc18fd4a9fae2eaa5657988221b1/In-product-copy.png" data-mid="125286769" border="0"  src="https://freight.cargo.site/w/1000/i/e7178299868a7ba9956d171f78090eabc7e2dc18fd4a9fae2eaa5657988221b1/In-product-copy.png" /&#62;
The more personal the workout plan feels, the greater the sense that it indeed is the user’s. We’re directing with words, pointing users toward ownership: this is not a preset goal you’re partaking in; you have ownership over your plan to renew your mind. &#38;nbsp;
Finishing thoughtsDue to budgeting and business changes, this app did not get to taste life beyond development. If it had made it all the way, I would’ve loved to iterate and re-iterate based on user testing.&#38;nbsp;
	

</description>
		
	</item>
		
		
	<item>
		<title>IHA redesign</title>
				
		<link>https://chriscyoo.com/IHA-redesign</link>

		<pubDate>Mon, 22 Nov 2021 00:37:21 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

		<guid isPermaLink="true">https://chriscyoo.com/IHA-redesign</guid>

		<description>


CONTENT DESIGNIHA Redesign
In this website refresh project for Igniting Hope Academy, I got to own&#38;nbsp;product design as well as content design.&#38;nbsp;
Without re-iterating the discovery phase shared on the product design case study, let’s take a quick dive into the writing.&#38;nbsp;&#60;img width="3697" height="3176" width_o="3697" height_o="3176" data-src="https://freight.cargo.site/t/original/i/cd25b70ec95b2203eb2377fe2d66958d314e514c17f512b4887d2181f137fa01/thumbnailsContent-Design---IHA.png" data-mid="126904217" border="0"  src="https://freight.cargo.site/w/1000/i/cd25b70ec95b2203eb2377fe2d66958d314e514c17f512b4887d2181f137fa01/thumbnailsContent-Design---IHA.png" /&#62;


	microCOPY Clear, concise copy make for a simple and easy to digest site. To create familiarity, I chose words that relate to key themes in Igniting Hope Ministries’ messages. Among the highlighted were the pillar points of mind renewal, right beliefs, and radical life transformation.

Copy Criteria&#38;nbsp;
clear
concise
human
consistent with brand voice

	
	LANDING PAGE
&#60;img width="2046" height="4102" width_o="2046" height_o="4102" data-src="https://freight.cargo.site/t/original/i/6a69622fecd3c3a1cfbacb4ddb35e4d0910b1662beba2a6361a7bac13995bca8/IHA-FINAL.png" data-mid="125291987" border="0"  src="https://freight.cargo.site/w/1000/i/6a69622fecd3c3a1cfbacb4ddb35e4d0910b1662beba2a6361a7bac13995bca8/IHA-FINAL.png" /&#62;


	404 page
Before
&#60;img width="2792" height="1584" width_o="2792" height_o="1584" data-src="https://freight.cargo.site/t/original/i/99ec85de70bfed09c252c49e0675b880bd20009034efbf2f290a05a5794b9dcc/404-Before.png" data-mid="125291984" border="0"  src="https://freight.cargo.site/w/1000/i/99ec85de70bfed09c252c49e0675b880bd20009034efbf2f290a05a5794b9dcc/404-Before.png" /&#62;
	
After
&#60;img width="2792" height="1584" width_o="2792" height_o="1584" data-src="https://freight.cargo.site/t/original/i/6d936e905f67f5842a6dd291375140ae9798bb85963e540fa0c6efa1430dcb15/404-After.png" data-mid="125291983" border="0"  src="https://freight.cargo.site/w/1000/i/6d936e905f67f5842a6dd291375140ae9798bb85963e540fa0c6efa1430dcb15/404-After.png" /&#62;

	
&#38;nbsp;


	There’s no blame-casting on the user for getting lost. Take the focus off of the irritation the user is experiencing. Instead, a Wendy (Igniting Hope co-founder &#38;amp; fan favorite) quote points us back to what’s really important. 
No matter the context, we can always spark hope.
Options explored&#60;img width="2210" height="880" width_o="2210" height_o="880" data-src="https://freight.cargo.site/t/original/i/f4b6fb5784293b396474d6727fe880829bec37921876602281e95058443ab5a4/404-copydoc-404.png" data-mid="125291985" border="0"  src="https://freight.cargo.site/w/1000/i/f4b6fb5784293b396474d6727fe880829bec37921876602281e95058443ab5a4/404-copydoc-404.png" /&#62;

banners
Subtle invites

	
&#60;img width="2043" height="554" width_o="2043" height_o="554" data-src="https://freight.cargo.site/t/original/i/3bbd2fac7fe1e46df95dde4f4f7f16facf02a228a9ee253d65ac1c0c5f73133e/IHA-go-higher--deeper--further.png" data-mid="125291988" border="0"  src="https://freight.cargo.site/w/1000/i/3bbd2fac7fe1e46df95dde4f4f7f16facf02a228a9ee253d65ac1c0c5f73133e/IHA-go-higher--deeper--further.png" /&#62;


&#60;img width="1774" height="585" width_o="1774" height_o="585" data-src="https://freight.cargo.site/t/original/i/a2393664f6ac0887577c478ac2f076a77257534ebfd554ad1b3d31360066eb98/Victorious-Emotions--Save-your-seat.png" data-mid="125291992" border="0"  src="https://freight.cargo.site/w/1000/i/a2393664f6ac0887577c478ac2f076a77257534ebfd554ad1b3d31360066eb98/Victorious-Emotions--Save-your-seat.png" /&#62;
&#60;img width="1774" height="340" width_o="1774" height_o="340" data-src="https://freight.cargo.site/t/original/i/388028d6dbb1cb42d11981b5928198749f55f1b3da2f424336cd77d24a89bfac/Victorious-Emotions---banner.jpg" data-mid="125291989" border="0"  src="https://freight.cargo.site/w/1000/i/388028d6dbb1cb42d11981b5928198749f55f1b3da2f424336cd77d24a89bfac/Victorious-Emotions---banner.jpg" /&#62;
&#60;img width="2560" height="1142" width_o="2560" height_o="1142" data-src="https://freight.cargo.site/t/original/i/e3966bcce2b76236dfb448fa207a79626e4619b2fce64445bd6c534eb740e7c3/BTC---icons.jpg" data-mid="125291986" border="0"  src="https://freight.cargo.site/w/1000/i/e3966bcce2b76236dfb448fa207a79626e4619b2fce64445bd6c534eb740e7c3/BTC---icons.jpg" /&#62;

Results
Success!&#38;nbsp;The redesign significantly reduced the amount of help emails sent to customer service. A win for clarity.&#38;nbsp;With the re-launch of IHA, interested browsers signed up to be students. Just a few classes in, revenue more than quadrupled for the ministry.
 

	Iterating processes
Scale sustainably  As IHA grew, so did product ideas. Multiple instructors and project managers created courses which unfortunately turned into various voices, scattered tones, and inconsistency all around.
	

&#60;img width="2724" height="566" width_o="2724" height_o="566" data-src="https://freight.cargo.site/t/original/i/f2e46b288dd50b40815da4885d6704f0bd4a84749be7ed19b553111f63c881a8/Process-flow-1.png" data-mid="138877139" border="0"  src="https://freight.cargo.site/w/1000/i/f2e46b288dd50b40815da4885d6704f0bd4a84749be7ed19b553111f63c881a8/Process-flow-1.png" /&#62;
	
	I implemented a system to create consistency in course pages. A simple solution: fill out a form, plug &#38;amp; chug information, and let the content designers work their magic. 
	

</description>
		
	</item>
		
		
	<item>
		<title>Hot Off the Press</title>
				
		<link>https://chriscyoo.com/Hot-Off-the-Press</link>

		<pubDate>Mon, 22 Nov 2021 18:40:36 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

		<guid isPermaLink="true">https://chriscyoo.com/Hot-Off-the-Press</guid>

		<description>


ux writingHot Off the Press
Product launch emails
&#60;img width="2264" height="3055" width_o="2264" height_o="3055" data-src="https://freight.cargo.site/t/original/i/3136ef46a258e170441adb96a90d08e98032cdb76b1bbee83f7075a9944c687c/Artboard-1.png" data-mid="125343011" border="0"  src="https://freight.cargo.site/w/1000/i/3136ef46a258e170441adb96a90d08e98032cdb76b1bbee83f7075a9944c687c/Artboard-1.png" /&#62;


ROLECONTENT design
UX WRITINGEMAIL DESIGNWRITING scope
HEADLINES
EMAIL COPY
CTAS


	briefWith a brand new book&#38;nbsp;published and ready to ship, it was time to announce the product launch.
I got to be the bearer of good news to the author’s 38,719 email newsletter subscribers.&#38;nbsp;
	

	product launch emails
Spread the wordGoalInform and entice, but make it short &#38;amp; sweet.
Igniting Hope followers are overloaded with emails on top of a generally busy pace of life. Concisely communicate the information and leave them with an actionable step.&#38;nbsp;
	

email #1&#60;img width="2412" height="3653" width_o="2412" height_o="3653" data-src="https://freight.cargo.site/t/original/i/2e2e928a47da4128c891b4b0072bc88b7c9daea4fff347b12829ca59da13c904/Email-1.png" data-mid="125341580" border="0"  src="https://freight.cargo.site/w/1000/i/2e2e928a47da4128c891b4b0072bc88b7c9daea4fff347b12829ca59da13c904/Email-1.png" /&#62;
	
	tone &#38;amp; VoiceFriendly Igniting Hope staff voiceCelebratory; this news is about a product that can change livesStraight to the pointMaintain a cohesive feel with the product by using fonts from the book paired with direct, simple, easy-to-digest words in line with Steve’s philosophy on bookwriting: “it’s for non-readers.”elementsAdd author’s fave: a little alliteration&#38;nbsp;Approach with thankfulnessAuthor’s catchphrases like “increase your load-bearing capacity”strategy
Invite reader to check out the book without sounding salesyConnect with the New Years seasonPaint a desired future of the subscriber’s new year (emails sent out end of December &#38;amp; beginning of January)&#38;nbsp;

	
	Email #2
&#60;img width="1571" height="3098" width_o="1571" height_o="3098" data-src="https://freight.cargo.site/t/original/i/25ad1830e75ef085da6c1fa9ca2a4c47a5bbabd1b67bcf0bfda2c6a981e68800/Email-3.png" data-mid="125344036" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/25ad1830e75ef085da6c1fa9ca2a4c47a5bbabd1b67bcf0bfda2c6a981e68800/Email-3.png" /&#62;

	
	ITERATIONSInitially, I wanted to craft a CTA that sounded more inviting than the standard “Shop Now” message.&#38;nbsp;
I was toying with the likes of Explore the Book, Take a Peek, and See What’s Inside, when testing thankfully whispered, “This is not a good idea.” The whimsical approach did not fare well with Igniting Hope’s large international audience, leaving some confused. “Take a peek, like mountain peak?” 
So I nixed the glow and chose clarity for our users.&#38;nbsp; 


email #3

	
	&#60;img width="1571" height="3099" width_o="1571" height_o="3099" data-src="https://freight.cargo.site/t/original/i/4d37e2ea1cce0a39b5a1a64466a1915e7aa7bf170a3650872fc63b73ea991129/email-2---_.png" data-mid="125344483" border="0"  src="https://freight.cargo.site/w/1000/i/4d37e2ea1cce0a39b5a1a64466a1915e7aa7bf170a3650872fc63b73ea991129/email-2---_.png" /&#62;
	

resultsThe emails performed 10-14% better than the average newsletter in open rates and clicks. Subscribers sent positive feedback for the eye-catching phrasing and succinct messaging. 

	
</description>
		
	</item>
		
		
	<item>
		<title>Igniting Hope Academy</title>
				
		<link>https://chriscyoo.com/Igniting-Hope-Academy</link>

		<pubDate>Tue, 13 Apr 2021 22:36:17 +0000</pubDate>

		<dc:creator>Christine Yoo Design</dc:creator>

		<guid isPermaLink="true">https://chriscyoo.com/Igniting-Hope-Academy</guid>

		<description>


WEBsite reDESIGN
Igniting Hope Academy

With the onset of a pandemic, itinerant ministry came to a screeching halt. No in-person gatherings meant motivational speakers had no live audience.
 Igniting Hope Ministries pivoted by taking its life-changing messages to the cyberspace.
Hello, class in the comfort of your home.&#60;img width="2100" height="1800" width_o="2100" height_o="1800" data-src="https://freight.cargo.site/t/original/i/152ea0cebaa0ed6eae9f85d9a2efe049ed268ff701e388fb99d9d24a95131bd0/IHA---scrolling.gif" data-mid="116337987" border="0"  src="https://freight.cargo.site/w/1000/i/152ea0cebaa0ed6eae9f85d9a2efe049ed268ff701e388fb99d9d24a95131bd0/IHA---scrolling.gif" /&#62;


role
product designContent designPhotography
	the challenge
A fresh face for the new frontierIgniting Hope Academy (IHA)’s website needed a refresher. 
It was disconnected from brand identity, and could better direct users to relevant course information. 

I owned end-to-end design, including content design, collaborating with a cross-functional team of PM, developers, film crew, and stakeholders.&#38;nbsp;


	Research takeaways
Usability testingStudies done on the original site revealed users were left confused all around: what courses are available, what does each class offer, how does sign up work?AuditThe flow of the site didn’t make sense to the user. Course pages lacked crucial details.
 

&#60;img width="850" height="850" width_o="850" height_o="850" data-src="https://freight.cargo.site/t/original/i/52bcf58c519f8dff22497534deba4d68d9a7e76b1f71e2e3fe22fdb46fdebbdb/audit-4.png" data-mid="119120539" border="0"  src="https://freight.cargo.site/w/850/i/52bcf58c519f8dff22497534deba4d68d9a7e76b1f71e2e3fe22fdb46fdebbdb/audit-4.png" /&#62;
&#60;img width="850" height="950" width_o="850" height_o="950" data-src="https://freight.cargo.site/t/original/i/c77e2347181ade5467cb0a811efb976b595f2be2ed7c6f34eea8e91dead9af72/audit-3.png" data-mid="119120537" border="0"  src="https://freight.cargo.site/w/850/i/c77e2347181ade5467cb0a811efb976b595f2be2ed7c6f34eea8e91dead9af72/audit-3.png" /&#62;
&#60;img width="850" height="800" width_o="850" height_o="800" data-src="https://freight.cargo.site/t/original/i/b6deceb6cfcda10dacb23ced9ff944ca93a7d134fcaf88148020e4fb0c419907/audit-5.png" data-mid="119120542" border="0"  src="https://freight.cargo.site/w/850/i/b6deceb6cfcda10dacb23ced9ff944ca93a7d134fcaf88148020e4fb0c419907/audit-5.png" /&#62;
&#60;img width="850" height="870" width_o="850" height_o="870" data-src="https://freight.cargo.site/t/original/i/17ddf22e9f2644c77ddb0743b8367f43a5e7d7dc10d3577a2c2b79c15d0109d8/audit-1.png" data-mid="119119385" border="0"  src="https://freight.cargo.site/w/850/i/17ddf22e9f2644c77ddb0743b8367f43a5e7d7dc10d3577a2c2b79c15d0109d8/audit-1.png" /&#62;
&#60;img width="850" height="950" width_o="850" height_o="950" data-src="https://freight.cargo.site/t/original/i/a0685790b09e68073a19eccc30cba14014fa44e1eaaf45b843bf92abb7e1a60d/audit-2.png" data-mid="119120170" border="0"  src="https://freight.cargo.site/w/850/i/a0685790b09e68073a19eccc30cba14014fa44e1eaaf45b843bf92abb7e1a60d/audit-2.png" /&#62;

	
User interviews &#38;amp; surveys“The site can’t pass as a branch of the ministry. It’s like the younger brother trying to look good in your clothes.” “So what will I learn in this class?”“I don’t get how this course is different from the other one.”&#38;nbsp;
	

	strategyI can do this!


&#60;img width="1742" height="1300" width_o="1742" height_o="1300" data-src="https://freight.cargo.site/t/original/i/f191334ec09a8c52daf8f211d1897e784859034877b54f346c3e6dc8beced8bf/191A5400.jpg" data-mid="116348724" border="0"  src="https://freight.cargo.site/w/1000/i/f191334ec09a8c52daf8f211d1897e784859034877b54f346c3e6dc8beced8bf/191A5400.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/aae061c4f876ac0813b0e3cb35b2f30300911e777056a491d349c26345c08e75/christinecyoo-9313.jpg" data-mid="116349217" border="0"  src="https://freight.cargo.site/w/1000/i/aae061c4f876ac0813b0e3cb35b2f30300911e777056a491d349c26345c08e75/christinecyoo-9313.jpg" /&#62;
&#60;img width="747" height="310" width_o="747" height_o="310" data-src="https://freight.cargo.site/t/original/i/df416010b9a0a89d7830b1bc751eceb902a0ea90c68772e899a7a00d477c27fa/Untitled-2.png" data-mid="116348728" border="0"  src="https://freight.cargo.site/w/747/i/df416010b9a0a89d7830b1bc751eceb902a0ea90c68772e899a7a00d477c27fa/Untitled-2.png" /&#62;
&#60;img width="760" height="420" width_o="760" height_o="420" data-src="https://freight.cargo.site/t/original/i/9a87257814a890acb8ada2756d606a449eb5e50c6a7b1ad276fd9a748c183107/COE-course-banner-copy.jpg" data-mid="116348726" border="0"  src="https://freight.cargo.site/w/760/i/9a87257814a890acb8ada2756d606a449eb5e50c6a7b1ad276fd9a748c183107/COE-course-banner-copy.jpg" /&#62;
&#60;img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/726593ca3c8aae4442b3f1d2fa61cd9096b6cbe2ab8d2720e6caa7c0f706e9bd/christinecyoo-8992.jpg" data-mid="116349216" border="0"  src="https://freight.cargo.site/w/1000/i/726593ca3c8aae4442b3f1d2fa61cd9096b6cbe2ab8d2720e6caa7c0f706e9bd/christinecyoo-8992.jpg" /&#62;
&#60;img width="619" height="373" width_o="619" height_o="373" data-src="https://freight.cargo.site/t/original/i/a6b4a27c2afc6afa7d18a6b2e72db5044a5d3605855d0882e1b3914a68f872c1/tagline.jpg" data-mid="116348727" border="0"  src="https://freight.cargo.site/w/619/i/a6b4a27c2afc6afa7d18a6b2e72db5044a5d3605855d0882e1b3914a68f872c1/tagline.jpg" /&#62;


	ART DIRECTIONThe new platform called for a visual identity representing Igniting Hope Ministries and the joy and exuberance it sparks. I kept a familiar feel by incorporating a palette reminiscient of Igniting Hope’s yellow brand color. 
Cue inspirational photography, encouraging voice, and clean design enveloping the user in a “I got this!” feeling.

	
	&#60;img width="2046" height="4102" width_o="2046" height_o="4102" data-src="https://freight.cargo.site/t/original/i/e5a6f9ad121590cd1c882cb0538c11aeede6da15d61d9bfd37901fce95742675/IHA-FINAL.png" data-mid="105183303" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e5a6f9ad121590cd1c882cb0538c11aeede6da15d61d9bfd37901fce95742675/IHA-FINAL.png" /&#62;
	
home pageInspire and inform I found it crucial to start the landing page with aspirational imagery. What can happen when a user engages in Igniting Hope Academy? Here’s a student smiling wide as she makes progress with class. This satisfaction, pure delight, is a natural outcome of learning here, and an experience anyone can have, too.
 A carousel displays upcoming /ongoing courses users can sign up for. This early and subtle call to action doubles as a selling point and product info.
We then introduce teachers with short and sweet bios, showing whom students will be learning from.
Next, we add credibility with testimonials from real humans who have taken courses.Finally, the page ends with a clear call to action.


Course pages
Customized but structured
Each class receives its own page, showcasing what makes it worth much more than the tuition with key takeaways.At first glance, the user can tell crucial details about the course: eligibility, benefits, structure, workload, time(s) and enrollment options. 
With simple and direct copy, we&#38;nbsp;minimize the questions that may pop up in a potential student’s mind while checking out the course. Details re: the curriculum, format, and teacher further inform the user.
At the end of the page is the Sign Up Now button, ready to convert&#38;nbsp;browsers into students.


	&#60;img width="2560" height="10164" width_o="2560" height_o="10164" data-src="https://freight.cargo.site/t/original/i/5288507668546b9aa3ab68dee0ff682659984b276f02e37f14d5f8b439f5d263/BTC.jpg" data-mid="105183301" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/5288507668546b9aa3ab68dee0ff682659984b276f02e37f14d5f8b439f5d263/BTC.jpg" /&#62;


Results
A win-win situationSince the redesign, over 1,000 students (and counting) have been able to glean from the wealth of wisdom that is Igniting Hope Ministries.&#38;nbsp;Testimonies continue to flood in from students who are deeply impacted. 
So far, we’ve developed, filmed, and run 6 courses, taught over 1000 students, and increased revenue by 400%.This is just the beginning. 


	&#60;img width="1774" height="3348" width_o="1774" height_o="3348" data-src="https://freight.cargo.site/t/original/i/46c8d858c70adcfc7bd197e18fc95625387800fc60ed3aa3509ae3285e611d4f/Victorious-Emotions.jpg" data-mid="105183305" border="0"  src="https://freight.cargo.site/w/1000/i/46c8d858c70adcfc7bd197e18fc95625387800fc60ed3aa3509ae3285e611d4f/Victorious-Emotions.jpg" /&#62;
	&#60;img width="1435" height="4007" width_o="1435" height_o="4007" data-src="https://freight.cargo.site/t/original/i/0c18ef53b9158a600f05f2deca034e6e53fa4f21158fe80af19ca16c4d73082c/TCL-before.jpg" data-mid="105183304" border="0"  src="https://freight.cargo.site/w/1000/i/0c18ef53b9158a600f05f2deca034e6e53fa4f21158fe80af19ca16c4d73082c/TCL-before.jpg" /&#62;

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