reDESIGN

QuickBooks Workflows
Visual Builder

Automating accounting processes made visually sound

ROLE
content designer

TEAM
Product design: Yash Gholap PM: Swapnil Mundada, Rishabh Surana
Engineering: Nivedita Nayak, Harsh Madhogaria, Sandeep Gupta, Santosh Katta, Shyam Tripathy, Rohit Kumar
Analytics: Eric Ayala
Product Marketing: Elisa Stern

The sitch
Workflows, a tool that lets you automate actions in QuickBooks, hit a wall. Great reception, but 2 years post-launch, user needs evolved.

Time for a revamp.